Terms and conditions

These terms and conditions apply to all engagements, purchases, downloads and use of irisijzerman.nl, Your Unicorn Way and the connected products and services, offered by IJzerman Consulting, trading name of Your Unicorn Way OÜ, registered in Estonia, reachable at info@irisijzerman.nl.

By confirming an engagement, making a purchase or creating an account you accept these terms. Read them before you buy.

1. Definitions

Provider: IJzerman Consulting, trading name of Your Unicorn Way OÜ, registered in Estonia. VAT number EE102916186.

Customer: any natural or legal person who purchases a Product, purchases a Service or creates an account.

Consumer: a Customer who is not acting in the course of a profession or business.

Services: all work the Provider carries out on request, including guidance, strategy calls and outsourced work such as social media, inbox management, client contact, advertising, administration, email funnels and building websites.

Products: all digital products, including workbooks, written strategies, audio recordings, dashboard access and all additional content offered by the Provider.

Deliverables: the concrete results the Provider creates for the Customer within a Service, including copy, designs, funnels, websites and campaigns.

Platform: the websites and web applications of irisijzerman.nl and Your Unicorn Way.

2. What we offer

The Provider delivers bespoke Services. Their content, scope, price and duration are set out in the quote or engagement confirmation. The Provider does not work with fixed packages, so anything not stated in the engagement confirmation falls outside the engagement.

The Provider also offers digital Products in multiple tiers, including but not limited to archetype workbooks, personally written strategy documents, recorded audio sessions, and seven-day audio series. The exact content, price and delivery time for each Product is shown on the product page at the moment of purchase and that listing is binding.

3. Formation of the agreement

For Services, the agreement is formed once the Customer accepts a quote or engagement confirmation in writing or by email, or once the Provider starts the work with the approval of the Customer. A quote is without obligation and valid for fourteen days, unless stated otherwise.

For Products, the agreement is formed at the moment the Customer completes the order in the checkout.

An intake call is without obligation and does not commit either party to a collaboration.

What we put on paper together comes first. If the quote or engagement confirmation says something different from these terms, what it says applies. If we agree on something new along the way, it counts once it is confirmed by email.

By in writing we also simply mean email. Anything discussed in a call, a voice note or a DM counts once it is confirmed by email, so we both know where we stand. If we disagree about what was agreed, we look at what is on paper.

4. International sales and governing law

The Provider sells worldwide. All agreements between Provider and Customer are governed by the laws of the Netherlands, with explicit exclusion of the United Nations Convention on Contracts for the International Sale of Goods (CISG). Mandatory consumer protection of the country of residence of the Consumer continues to apply in full to the extent it goes beyond Dutch law.

Disputes are submitted to the competent court in the district where the Provider is established. A Consumer may always bring the dispute before the competent court of their own place of residence, and may also sue the Provider there.

5. Prices, VAT and payment

All prices on the Platform are in euro and include VAT unless stated otherwise. Prices in quotes for business Customers exclude VAT unless stated otherwise. For Customers outside the European Union, VAT may be adjusted automatically based on the applicable regulations in the country of the Customer and the EU One Stop Shop (OSS) scheme. Business Customers within the EU holding a valid VAT number may use the reverse charge mechanism.

Invoices for Services are paid within fourteen days of the invoice date, unless agreed otherwise. For an ongoing collaboration the Provider invoices monthly in advance.

Payment for Products is processed through the offered payment partners, including Plug & Pay and connected payment methods. The Customer is responsible for the accuracy of the data provided. The Provider reserves the right to refuse or cancel orders in case of suspected fraud, chargebacks or abuse.

If the Customer does not pay on time, the Customer is in default and owes statutory interest, for business Customers the statutory commercial interest, plus extrajudicial collection costs according to the statutory scale. For a Consumer, default only starts after a reminder with a payment term of fourteen days. The Provider may suspend the work for as long as a due invoice remains unpaid.

For a new engagement the Provider may ask for a deposit or invoice in instalments that follow the progress of the work. That is set out in the engagement confirmation.

For an ongoing collaboration rates may be adjusted once a year, announced by email at least one month in advance. If you do not agree with an increase, you can end the collaboration as of the date the new rate takes effect.

If something on an invoice is not right, let us know within fourteen days and we will sort it out.

Costs the Provider incurs with third parties on your instruction, such as advertising budget, licences, typefaces, imagery and hosting, are for your account and are passed on at cost, unless we agree otherwise.

6. Performance of Services

The Provider carries out the engagement to the best of its insight and ability. Unless expressly agreed otherwise this is an obligation of effort, not an obligation of result. Stated timelines are indicative and never strict deadlines, unless recorded in writing.

The Customer provides everything the Provider needs on time: information, material, access, feedback and approvals. If that does not happen, the Provider may adjust the planning and charge the resulting additional costs.

Work outside the engagement confirmation counts as additional work. The Provider flags additional work in advance and only carries it out after the Customer agrees.

The Provider may refuse or stop work if the requested content is unlawful, misleading or at odds with its own values. Work already performed remains payable in that case.

The Provider decides how, when and by whom the work is carried out, and works for other clients alongside yours. There is no employment relationship and no exclusivity, unless we agree that separately.

Answering messages, holding calls and delivering work happens on business days. If you want a fixed response time or fixed availability, we agree that separately.

In case of holiday, illness or absence the work may pause for a while. You will hear about it as soon as possible. If you pay a fixed monthly fee, the missed period is either made up or credited to you.

7. What we need from you

To deliver good work we need your input: information, copy, imagery, access to your systems, your brand guidelines and your approval on what is ready. The sooner that comes in, the smoother it runs. The Provider may assume that what you supply is correct and does not have to verify it.

You make sure you hold the rights to what you supply, including photos, music, copy, typefaces and logos belonging to others.

You remain the owner of your business and responsible for what happens in it. That includes the accuracy of your offer and your prices, your own terms and privacy statement, your administration and your tax affairs. You also make sure you are allowed to email your list.

If input or approval does not arrive, the planning shifts and the extra time that costs may be charged. The agreed fee remains payable.

8. Feedback, revisions and approval

You get two rounds of revisions per delivered item, unless we agree otherwise. Collect your feedback per round and send it within five business days.

If we do not hear from you within ten business days, we assume the item is approved. Putting it into use or publishing it also counts as approval.

If you want to change something after approval, add a round, or take a different direction in concept, brand identity or audience, that is additional work. You hear the cost in advance and it only happens once you say yes.

Revisions relate to what we agreed. A difference in taste is not a fault. If you are not happy with the quality, let us know within the revision period.

9. Advertising and systems of others

Part of the work happens inside systems belonging to others, such as advertising platforms, email software, payment providers, hosting, scheduling tools and social media. What those parties do with their terms, rates, policies and availability is outside our control.

Advertising budget is for your account and preferably runs directly through an advertising account in your name. That budget is separate from the fee for the work and is not refunded.

If an advertisement is rejected, an account is blocked or removed, an algorithm changes, or something goes wrong on the platform itself, the Provider is not liable for that.

What marketing delivers depends on many things: your offer, your price, the market, how you follow up and how you deliver yourself. That is why no specific result is promised.

Your accounts, domains, mailing list and data remain yours, including the back-ups of them. The work happens in your environment, which is not a storage place at the Provider.

10. Calls, rescheduling and no-shows

A scheduled call can be rescheduled free of charge up to twenty-four hours in advance, via the link in the confirmation email.

If the Customer reschedules later or does not show up, the call counts as held and is removed from the track. In case of force majeure on the side of the Customer, the Provider will reasonably look for a new moment.

Calls that belong to a track remain valid until the end date of that track and lapse afterwards.

11. Duration and termination of an ongoing collaboration

An ongoing collaboration runs for the duration stated in the engagement confirmation. If no duration is agreed, the collaboration runs per calendar month and both parties may terminate as per the end of the month, with one calendar month notice.

A track with a fixed duration cannot be terminated early. If the Customer ends it early, the agreed fee remains payable, unless the parties agree otherwise in writing.

Both parties may terminate immediately in case of bankruptcy, suspension of payments, or an attributable failure that is not remedied within fourteen days after written notice of default.

12. Delivery of Products

Products are delivered digitally and immediately, unless the product page states otherwise. For Products that are written or recorded individually, a reasonable production time applies, generally within a few business days after the Customer completes the intake.

Non-receipt of delivery must be reported within seven calendar days after purchase via the contact details provided. After that period the delivery is deemed received.

13. Right of withdrawal

The Provider delivers Services at its core. For a Service, a Consumer has fourteen days to withdraw, counted from the day the agreement is concluded. The Consumer withdraws by stating this unambiguously by email within that period, without giving a reason. Use of the model withdrawal form is permitted but not required.

If the Consumer expressly requests to start within the withdrawal period, the right of withdrawal remains, but upon withdrawal a fee is due proportionate to what has been performed at that moment, measured against the full engagement. If the Service has been fully performed at the express request of the Consumer before the withdrawal period ends, the right of withdrawal lapses and the full price is due. The Provider points this out before starting.

For digital Products the following applies. If the Consumer expressly consents to immediate delivery at the time of ordering and acknowledges that they thereby waive their right of withdrawal, that right lapses as soon as delivery begins, in accordance with article 6:230p sub d of the Dutch Civil Code and EU Directive 2011/83/EU. Where that express consent is not part of the ordering process, the Consumer retains their fourteen-day right of withdrawal for that Product.

The same applies to Products that are written or recorded individually. The Provider only starts production of those after the Consumer has expressly requested immediate performance, or after the withdrawal period has ended.

Business Customers have no statutory right of withdrawal. An engagement from a business Customer is binding as soon as it is confirmed in writing.

Outside the cases set out above, no refunds are issued after performance of a Service or delivery of a Product, except where mandatory law requires otherwise or where the Provider has recorded an explicit individual arrangement in writing.

14. Free content and trainings

The Provider makes content available free of charge, including the quiz, the video training and the newsletter. No rights can be derived from it.

The Provider may change, limit or discontinue free content at any time and does not guarantee uninterrupted availability. Free content also falls under the intellectual property article.

15. Intellectual property and license

All Products, content, design, copy, audio, source code, designs and methodologies are the intellectual property of the Provider or its licensors. Nothing on the Platform may be copied, resold, publicly distributed, shared, republished or extracted in machine-readable formats without prior written consent from the Provider.

The Customer receives a personal, non-transferable, non-exclusive license to use the purchased Products within their own business. Applying the content to your own business is therefore allowed. Sharing, reselling, republishing, or using the content to teach or coach third parties is not. This license terminates immediately upon any breach of these terms.

Where a Product contains a mirror audio or comparable bespoke recording, the voice and creative execution remain the property of the Provider. Intake answers from the Customer are used only to produce the personal Product and are not reused for other customers or for training AI systems.

16. Deliverables

Rights to Deliverables transfer to the Customer once the amounts due for them have been paid in full. Until that moment all rights remain with the Provider and use is not permitted.

The Provider retains the right to reuse the underlying knowledge, methods, templates and building blocks that were not developed specifically for the Customer in other engagements.

Where Deliverables contain third-party material such as typefaces, imagery or software, the license terms of that third party apply and the Customer is responsible for maintaining the corresponding subscriptions.

17. Access to systems and accounts of the Customer

To perform Services the Provider may need access to systems and accounts of the Customer. The Customer grants that access at their own responsibility, preferably through a dedicated user account with the minimum required permissions, and revokes the access once the collaboration ends.

The Provider handles this access with care and shares login details only with team members who carry out the work and who are bound by confidentiality.

The Customer remains responsible for their own legal obligations regarding content sent or published through those systems, including consent for email marketing and the accuracy of commercial communications.

18. Confidentiality

Both parties keep confidential information received from each other secret and use it only to perform the agreement. This obligation continues after the collaboration ends.

Confidential information includes at least business information, figures, client data, strategies and non-public material.

19. Reference and portfolio

The Provider may name a business Customer and use their logo as a reference, and describe in general terms what was done. Confidential information and figures are not shared in the process.

If the Customer does not want this, the Customer says so by email and the Provider leaves the mention out.

20. Engaging third parties

The Provider may involve team members or third parties in performing Services. The Provider remains the point of contact and stays responsible for the quality of the work delivered.

The engagement is taken on by IJzerman Consulting as a whole, not by one specific individual. Who carries out the work may therefore change, the agreements and the quality stay the same.

21. Use of AI and automated processing

In performing Services and creating Products, automated systems are used, including large language models and speech technology. Output is reviewed by the Provider before delivery, but the Customer acknowledges that automated systems are not infallible and that the result is a tool for reflection, strategy and execution, not a replacement for human advice.

Personal data and intake answers from the Customer are not used to train external AI models.

22. Nature of the offer and no professional advice

The offer consists of guidance, strategy, hands-on support and reflection. It is expressly not a substitute for legal, tax, medical, psychiatric, psychological, financial or investment advice, nor should it be interpreted as such. The Customer remains responsible at all times for their own decisions, business and health.

The Provider makes no promises regarding specific financial, commercial, personal or therapeutic results. Any examples, testimonials or sample figures are illustrative and not representative.

23. Account, access and termination

After purchase the Customer receives access to a personal account via passwordless login. The account is strictly personal and non-transferable. Sharing login details, simultaneous use by third parties, or reselling access is prohibited.

The Provider may terminate an account immediately and without prior notice in case of abuse, fraud, chargebacks, breach of these terms, harassment or threats against the Provider, or any form of unlawful behavior. In such case no right to refund exists.

24. Privacy and data protection

The Provider processes personal data in accordance with the General Data Protection Regulation (GDPR) and any applicable mandatory local regulations. See the privacy statement for details on processing, storage, international transfer and the rights of the Customer.

Where the Provider processes personal data for which the Customer is the controller as part of a Service, for example in inbox management, client contact, email funnels or social media management, the Provider acts as processor within the meaning of article 28 GDPR. The parties conclude a data processing agreement for this. For as long as no separate agreement has been signed, this article serves as the data processing agreement.

In that role the Provider processes the data solely on the instruction of the Customer and for the duration of the engagement, imposes confidentiality on everyone with access, applies appropriate technical and organisational security measures, engages sub-processors only under comparable terms, informs the Customer without undue delay in case of a data breach, assists the Customer with data subject requests and accountability obligations, and deletes or returns the data once the engagement ends.

For international transfers of personal data, for example to processors in the United States or the United Kingdom, appropriate safeguards apply, including the European Commission Standard Contractual Clauses or the EU-US Data Privacy Framework.

25. Complaints

The Customer reports complaints about a Service or Product within thirty days of discovery, with a clear description, via info@irisijzerman.nl.

The Provider responds substantively within five business days, or states within what period it will. A complaint does not suspend the payment obligation.

26. Limitation of liability

For Services, the total liability of the Provider is limited to the amount the Customer paid to the Provider for the relevant engagement in the twelve months preceding the event causing damage.

For Products, the total liability is limited to the amount the Customer paid for the relevant Product, with an absolute maximum of EUR 500.

The Provider is expressly not liable for indirect damage, consequential damage, lost revenue, lost profit, reputational damage, data loss, immaterial damage or damage to third parties. This exclusion applies to the maximum extent permitted by law.

Nothing in these terms limits liability for intent or gross negligence of the Provider, for damage due to death or injury, or for other liability that cannot be excluded by law. Towards Consumers a limitation applies only to the extent it is not unreasonably onerous.

27. Force majeure

The Provider is not liable for delay or non-performance resulting from force majeure, including but not limited to outages at hosting partners, payment providers, email providers, cloud platforms, internet failures, government measures, pandemics, war, sabotage, cyber attacks, prolonged illness or labor disputes.

If the force majeure lasts longer than thirty days, both parties may terminate the agreement in writing. Work already performed is then settled on a pro rata basis.

28. Indemnification

The Customer indemnifies the Provider against all third-party claims arising from or related to unlawful use of the Platform, the Products or the Deliverables by the Customer, including infringement of intellectual property rights and privacy rights, and claims arising from content supplied by the Customer.

29. Changes to the terms

The Provider may amend these terms unilaterally. For ongoing engagements and ongoing purchases the terms that applied at the moment of engagement confirmation or purchase remain in force. For new engagements, new purchases or continued use of the Platform the most recent terms as published on this page apply.

30. Severability and no waiver

If any provision of these terms is wholly or partially invalid or voidable, the remaining provisions shall remain in full force and effect. Provider and Customer shall in such case in good faith agree on a replacement valid provision that approximates the original intent as closely as possible.

Failure or delay by the Provider to enforce any right shall never constitute a waiver of that right.

31. Entire agreement

These terms, together with the privacy statement, the engagement confirmation and the specifications stated on the product page, constitute the entire agreement between Provider and Customer and supersede all prior oral or written agreements on the subject. Written agreements prevail: where an engagement confirmation or a supplementary arrangement recorded in writing deviates from these terms, that arrangement takes precedence, following the order of precedence set out in the article on formation of the agreement.

Questions in advance? Email us. Better clear upfront than unclear afterward.